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If you don’t already have a home business website, you can use a blog to create your online business presence. Of course, you probably already realize that you don’t need a blog if you have a website. Likewise, you don't need a website to have a blog. Here are just a few of the many advantages of learning how to blog and then using a blog as your online business presence in place of a website:
You can use a free blog hosting platform so your blogging efforts costs you nothing but some time and a little effort.
Blog hosting platforms can be an easy way to manage your blog content without needing to know anything about HTML, uploading files, etc.
Search engines love blogs, so in general, it’s likely your blogging will get noticed in search engines well before content on a new website would get noticed. Learning how to blog can definitely give you a leg up when it comes to search engine optimization (SEO)
If you use a blog in conjunction with your home business website, you’ll want to be sure to create keyword rich links between your blog and your website and vice versa. Both help give search engines a clue as to what the targeted page is about.
No matter how you set it up or which blogging service you use, learning how to blog and take advantage of everything that blogging has to offer can be a very effective, easy-to-use and inexpensive part of your home business marketing mix that can result in increased revenues for you. Additionally, learning how to blog can provide a means to start a home business because a blog can server as a home business all on its own.